About Reimagine
Our Approach
At Reimagine Content, we know the story you're not telling could make all the difference. That's why we start with curiosity—about you, about your business and its goals, and most importantly, about your audience.
We dig deep to understand what matters most to the people you're trying to reach. Then, we craft content that makes them the hero—shaping your story around their needs, motivations, and journey.
It’s about what your audience needs to hear—and how that message moves them to action.
Why choose us?
Learning Expertise
We have deep expertise in adult learning principles, methodologies, and techniques.
We do more than optimize content; we unlock its power to inspire, educate, and engage.
Continuous Improvement
As a growth-oriented organization, we crave learning and innovation, infusing our work with introspection and modern concepts.
Collaborative Partners
We see our clients as partners and work in close collaboration to develop custom solutions.
High standards
We take content and development seriously, meaning that we only deliver work that we can be proud of.
Aaron Thomas, Founder & Brand Storyteller
I began my career as a production assistant, documenting behind-the-scenes of HBO TV and film productions like “Boardwalk Empire”, “Bored to Death”, and “You Don’t Know Jack”. I learned how to light and dress a set, collaborate with high-profile talent, conduct interviews, and most importantly, craft compelling stories.
Managing a production agency in New York City allowed me to further refine my storytelling skills as I led the creation of a wide range of content—from government training videos to infomercials (and a few music videos, too). I grew into a consultative partner for clients across the entertainment, corporate, non-profit, and public sectors. While their goals were varied, my approach was consistent: Influence audiences by seeing the world from their perspective.
When my wife and I decided to raise our family away from the big city chaos, I transitioned into the educational technology space, working in the eLearning department of a healthcare talent management solution provider. My content production background served me well while revamping nurse training courses, developing partnerships with third-party creators, and improving operations. Learning the complexities of corporate talent development sparked a new passion:
connect people to educational opportunities that will improve their lives.
As my career progressed, I kept encountering the same issue: every different department would choose if, when, and how to educate their different audiences. This lack of a unified strategy yielded negative consequences, including inconsistent messaging, low engagement, low customer satisfaction, reduced productivity, and difficulty retaining customers and employees. As my favorite late-night infomercials would say, “There’s gotta be a better way!”
I launched Reimagine Content to help organizations engage their most important audiences—prospects, customers, and employees—before the silos can go up and bad habits can creep in.
We want to make it easy for you to start your content journey, build a progressive strategy over time, and adjust to the content education needs of your audiences. It's a holistic approach...grounded in adult learning principles and committed to growing your business.
Join us on a journey to transform the mundane into the extraordinary. Let's create learning experiences that live to make a difference.
Contact us
Whether you have a request, a query, or want to work with us, use the form below to get in touch with our team.
